The client selected a creative direction that veered away from a brutal exterior in favor of one that captures the brands’ straight-shooting, no-nonsense essence while also championing EZ’s neighborly humanity.
The resulting work was built upon a strategic foundation that leans into the dependability, accountability, and trustworthiness that the company had come to embody since being formed in Salem, Oregon over 20 years ago.
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Creative Director: Alex Aghania
Art Director: Aaron Levy
Design: Charlie Carlson & Jonah Gomez
Content Production: Matt Leonetti